Monday, October 26, 2009

Analyse and describe Internet availability in your country - A brief overview of Estonian e-commerce industry 2008

According to Gemius 2008/08 research in Estonian internet market the economical crisis has not influenced the usage of internet. The small influence of the crisis is also showed by the users of e-commerce which is more than half of internet users. In 2008 there were about 363 000 Estonian inhabitants who bought over internet, which is 9% more than 2007.(Gemius 2008) http://audience.gemius.ee/.

The second interesting trend observed in Estonian Internet is that Estonians began to earn more money. It has been noticed that in April 2008 the percentage points of the groups of Internet users who earned below 4000kr decreased. A meaningful growth in the rates of groups of Internet users whose income constitutes above 15 000kr was marked. The share of Estonian Internet users who earned above 15 000kr in April 2006 was 2.67% but in the same month in 2008 it was already 5.41%, which is up to 2.78 percentage points more

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